Nadya Siti Rahmah_A14150066_Resume_Perilkon Jumat Sang

Nadya Siti Rahmah (A14150066)

Department of Soil Science and Land Resource (https://soil.ipb.ac.id/)

Faculty of Agriculture (www.faperta.ac.id)

Bogor Agricultural University (www.ipb.ac.id)

Consumer Behavior Lecture IKK233 (Consumer Behavior Class) – September 4th until December, 2017

Department of Family and Consumer Sciences (www.ikk.fema.ipb.ac.id)

Faculty of Human Ecology (www.fema.ipb.ac.id)

Bogor Agricultural University (www.ipb.ac.id)

Dosen

Prof. Dr. Ir. Ujang Sumarwan, MSc

(www.sumarwan.staff.ipb.ac.id, www.Ujangsumarwan.blog.mb.ipb.ac.id, sumarwan@mb.ipb.ac.id)

Dr. Ir. Lilik Noor Yuliati, MFSA

Dr. Ir. Megawati Simanjuntak, MS

Ir. Retnaningsih, MS

Ir. Md Djamaluddin, MSc

Sumarwan U. 2011. Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Jakarta (ID): PT Ghalia Indonesia (Cetakan Pertama Edisi Kedua).

Consumer Decision Model and Consumer Motivation (8 September 2017, 13.00-15.30)

A consumer is a person or organization that uses economic services or commodities. Consumers are the strength of a country's economy.  Schiffman and Kanuk (2010) define consumer behavior is “The consumer behavior refers to the behavior consumer that consumer display in searching for, purchasing, using evaluating, and disposing of product and services that they expect will satisfy their needs”. 

Benefits in studying consumer behavior is helping consumers to make decisions wisely, providing knowledge and consumer theories, and improve understanding as a consumer. Consumer behavior includes things like “What they buy?”,  “Why they buy it?”, “When they buy it?”, “ Where they buy it?”,  “How often do they buy it?”, “How often they use it?”.

Consumer decisions influence by some factors: individual differences, consumer environmental factors, and marketing strategies. Consumer decision process consists of the stage of recognition of needs, information search, alternative evaluation, purchasing, and customer satisfaction. Factors that affecting consumer decisions should be well understood by marketers to know how to strategize good marketing.

There are 3 perspectives that influence mindset and identification factors of consumer behavior:  Perspective of Decision making, Perspective of Experience, and Perspective of Behavioral influence. The people who have to learn consumer behavior:  Producer, Institute of education and Protection of consumer, and Government and members of legislative.

Motivation is an encouragement that arises because of the perceived needs of consumers. Schiffman and Kanuk (2010) define motivation is “Motivation can be described as driving force within individuals that impels them to action. This driving force is produced by state of tension, which exists as the result of an unfulfilled need”. Motivation arises because of the perceived needs of consumers. Needs arise because of the actual discomfort felt and which should be felt.

Model theory of Maslow’s hierarchy of needs according to actualization, ego needs, social needs, the need for security and safety, and physiological needs. Abraham Maslow is a clinical psychologist who introducing about human needed hierarchy or usually called as Maslow Theory.

Nadya Siti Rahmah_A14150066_CV_Perilkon Jumat Siang

CURRICULUM VITAE

          

My name is Nadya Siti Rahmah, a student of agriculture who was born in Jakarta on February 24^th, 1997. My interest in geology lead  me to choose major  in Soil Science and Land Resources of Bogor Agricultural University. Other than that, the desire to help the farmers out there also support me to survive in this major. My hobby is reading motivation novel, especially made by Merry Riana. I'm trying to be strong woman like Merry Riana in order to become a best student, either in the department or faculty. I prove it through maintain my GPA.

I want to be a soil scientist who will help the farmers and improve the problems of agriculture in Indonesia. In addition, I also want to be a coffee shop entrepreneur. I really like coffee so I choose coffee into a future business. I want to introduce Indonesian coffee products because everyone knows that Indonesia is the third coffee producing country in the world after Brazil and Vietnam. I want to open jobs for people out there considering unemployment is high because of the lack of entrepreneurs in Indonesia. I am an optimist and hard worker. I’m always sure that  I can finish what I started. I also work hard in order to be productive and useful person for people. Other that, I am reliable in communicating with others. So, I am often selected as part of public relation. The reason that I am taking a consumer behavior class is I believe that this course will help me become an entrepreneur who is very knowledgeable about consumer behavior and understands what consumers want about the products they will be using.  A consumer behavior class also help me later in marketing products and services that can be accept by the community and according to their lifestyle.