Nadya Siti Rahmah_A14150066_Resume_Perilkon Jumat Sang

Nadya Siti Rahmah (A14150066)

Department of Soil Science and Land Resource (https://soil.ipb.ac.id/)

Faculty of Agriculture (www.faperta.ac.id)

Bogor Agricultural University (www.ipb.ac.id)

Consumer Behavior Lecture IKK233 (Consumer Behavior Class) – September 4th until December, 2017

Department of Family and Consumer Sciences (www.ikk.fema.ipb.ac.id)

Faculty of Human Ecology (www.fema.ipb.ac.id)

Bogor Agricultural University (www.ipb.ac.id)

Dosen

Prof. Dr. Ir. Ujang Sumarwan, MSc

(www.sumarwan.staff.ipb.ac.id, www.Ujangsumarwan.blog.mb.ipb.ac.id, sumarwan@mb.ipb.ac.id)

Dr. Ir. Lilik Noor Yuliati, MFSA

Dr. Ir. Megawati Simanjuntak, MS

Ir. Retnaningsih, MS

Ir. Md Djamaluddin, MSc

Sumarwan U. 2011. Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Jakarta (ID): PT Ghalia Indonesia (Cetakan Pertama Edisi Kedua).

Consumer Decision Model and Consumer Motivation (8 September 2017, 13.00-15.30)

A consumer is a person or organization that uses economic services or commodities. Consumers are the strength of a country's economy.  Schiffman and Kanuk (2010) define consumer behavior is “The consumer behavior refers to the behavior consumer that consumer display in searching for, purchasing, using evaluating, and disposing of product and services that they expect will satisfy their needs”. 

Benefits in studying consumer behavior is helping consumers to make decisions wisely, providing knowledge and consumer theories, and improve understanding as a consumer. Consumer behavior includes things like “What they buy?”,  “Why they buy it?”, “When they buy it?”, “ Where they buy it?”,  “How often do they buy it?”, “How often they use it?”.

Consumer decisions influence by some factors: individual differences, consumer environmental factors, and marketing strategies. Consumer decision process consists of the stage of recognition of needs, information search, alternative evaluation, purchasing, and customer satisfaction. Factors that affecting consumer decisions should be well understood by marketers to know how to strategize good marketing.

There are 3 perspectives that influence mindset and identification factors of consumer behavior:  Perspective of Decision making, Perspective of Experience, and Perspective of Behavioral influence. The people who have to learn consumer behavior:  Producer, Institute of education and Protection of consumer, and Government and members of legislative.

Motivation is an encouragement that arises because of the perceived needs of consumers. Schiffman and Kanuk (2010) define motivation is “Motivation can be described as driving force within individuals that impels them to action. This driving force is produced by state of tension, which exists as the result of an unfulfilled need”. Motivation arises because of the perceived needs of consumers. Needs arise because of the actual discomfort felt and which should be felt.

Model theory of Maslow’s hierarchy of needs according to actualization, ego needs, social needs, the need for security and safety, and physiological needs. Abraham Maslow is a clinical psychologist who introducing about human needed hierarchy or usually called as Maslow Theory.

Nadya Siti Rahmah_A14150066_CV_Perilkon Jumat Siang

CURRICULUM VITAE

          

My name is Nadya Siti Rahmah, a student of agriculture who was born in Jakarta on February 24^th, 1997. My interest in geology lead  me to choose major  in Soil Science and Land Resources of Bogor Agricultural University. Other than that, the desire to help the farmers out there also support me to survive in this major. My hobby is reading motivation novel, especially made by Merry Riana. I'm trying to be strong woman like Merry Riana in order to become a best student, either in the department or faculty. I prove it through maintain my GPA.

I want to be a soil scientist who will help the farmers and improve the problems of agriculture in Indonesia. In addition, I also want to be a coffee shop entrepreneur. I really like coffee so I choose coffee into a future business. I want to introduce Indonesian coffee products because everyone knows that Indonesia is the third coffee producing country in the world after Brazil and Vietnam. I want to open jobs for people out there considering unemployment is high because of the lack of entrepreneurs in Indonesia. I am an optimist and hard worker. I’m always sure that  I can finish what I started. I also work hard in order to be productive and useful person for people. Other that, I am reliable in communicating with others. So, I am often selected as part of public relation. The reason that I am taking a consumer behavior class is I believe that this course will help me become an entrepreneur who is very knowledgeable about consumer behavior and understands what consumers want about the products they will be using.  A consumer behavior class also help me later in marketing products and services that can be accept by the community and according to their lifestyle.

Elizabeth Bennet and Darcy

Once upon a time, there was a bookish man and somewhat neglectful of his responbilities known as Mr. Bennet. His wife, Mrs. Bennet is a woman lacking in social graces and primarily concerned with finding suitable and rich husbands for her 5 daughters. Jane Bennet was the oldest daughter who very beautiful, Elizabeth Bennet (Lizzy) was the second who smart girl. Mary was the third is quiet girl, Kitty was the forth, and Lydia was the last daughter. Kitty and Lydia are girlish.

            One day, Bingley, a wealthy, charismatic, and sociable young bachelor was moving into Netherfield Park in the neighbourhood and make a party attended Charoline Bingley and Mr. Darcy (Bingley's best friend). Benneth Family attended party that has been that celebrated. Bingley fell in love with Jane and they had interested to each other. Mrs. Bennet made matchmaking Jane Bennet with Mr. Bingley. Lizzy and Darcy’s love wasn’t the love from the first sight. Bingley asked Darcy to dance with Lizzy. Darcy said “not interesting” about Lizzy.  But, Lizzy wasn’t say anything. She said in her heart just like “I just don’t know what to do” with feeling sad and upset. She just thought that Darcy was so annoying. Lizzy thought that Darcy was cruel to Wichkam. Wichkam is a soldier who stole Lizzy’s heart.

           

Someday, Mr. Collins was a clergyman and heir to the Bennet estate. So if Mr. Bennet dies, their house fell into Mr. Collins because childs of Mr. Bennet are girl. He visited to the Bennet’s house. Mr. Collins came to propose for one of the daughters of Mr. Bennet and was told by the sponsor who financed him for this, Lady Chaterine. Initially, Mr. Collins wanted to propose Jane but Mrs. Bennet said  that Jane was engaged with Bingley and she recommended for propose Lizzy.

Several days later, Lizzy met Wichkam. Mr. Wichkam told to Lizzy that Darcy had taken his property and many his authorities. Lizzy even didn’t know about Darcy and now she was more hating on him.

At the second party, the daughters of the Bennet Family used gorgeous dress. As usual, Jane danced with Bingley while Lizzy felt sad that Wichkam didn’t come. Finally, it was known that Wichkam had moved post. Then, Lizzy got an invitation from Mr.Collins to dance with him, she reluctantly accepted it. After that, Lizzy got invitation to dance again, this time with Mr. Darcy. "May I have the next dance with you, Miss Elizabeth?" Darcy said. "Yeah, you may." Lizzy said. Darcy realized that Elizabeth had beautiful eyes that showing her cheerful. So, Darcy started to adore Elizabeth.

            Next day, Mr. Collins proposed Lizzy but... Lizzy rejected him. By the way,  Bingley as Jane’s boyfriend, Charoline Bingley and Mr. Darcy had left Netherfield and returned to London. There was no special explanation from Mr. Bingley over his departure, only a letter from Charoline Bingley who explained their moved and told that Mr. Bingley was very liked Darcy's sister, Mrs. Georgina Darcy. This news also made Jane was devastated and sad. Lizzy knew about this and she thought that Darcy was the reason why Bingley left to there. Lizzy became very hated with Darcy.

A few days later, Lizzy went to her friend’s house, Charlotte. Charlotte is a partner of Mr. Collins after Mr. Collins rejected by Lizzy. There, Lizzy invited to the residence of Lady Chaterine. Apparently, Darcy was at Lady Chaterine’s home and Darcy is the nephew of Chaterine. Then in the evening, there was a dinner together.

At a time unexpectedly, Mr. Darcy realized that he really love Lizzy and he revealed his feeling to Lizzy. He said “I don't remember exactly when, or where, or what happened, or the words that became the trigger. Are long gone. Suddenly I realized that I love you.” With a firm, Lizzy turned it down because she considered that Mr. Darcy is a bad man who had separated Mr. Bingley and Jane. However, Mr. Darcy tried to explain the details of what actually happened but it made Lizzy more giddy about what had happened.

Some months later, Lizzy with her uncle and her aunt visited Pemberley, Darcy’s house. Darcy welcomed them and treated them well. Darcy introduced Lizzy to his sister and she attracted to her. The problem came back again when Lidya, Lizzy's sister, blurred and found to have been married with Mr. Wichkam and Darcy who financed it all.

Several days later, Mr. Bingley visited the home of Mr. Bennet to propose Jane Bennet. “Will you marry me?” Bingley asked. Jane’s reply with tears of joy was ”Yes… A thousand times yes”. But… Lady Catherine was also came, she threatened Lizzy to not marry with Darcy because Chaterine had made matchmaking between Darcy with Anna, her daughter. Lizzy was so sad, she couldn't sleep and she  was out of the her bedroom for search some fresh air.

In the morning, Darcy couldn't sleep and out of the house. Unexpectedly, he found Lizzy was sit in the yard. Mr. Darcy revealed back his feeling to Lizzy and proposed her. Finally, Lizzy gladly accepted the proposal. Mr Darcy said to Lizzy “If  however your feelings have changed, I will have to tell you, you have bewitched me body and soul. And I love you.  I never wished to be parted from you  from this day on.” Lizzy also said "From the beginning, your attitude, who tried to charm me with your arrogance is sickening, Hankey your power, and your arrogant nature in others, it became the foundation of all my hatred to you, and before a month I know, I already knew that you were the last man in the world who will married with me. "

 Lizzy also told the news to the Bennet Family and initially thought that Mrs. Bennet will be angry. And.... Mrs. Bennet even gladly approve the proposal. Mr. Bennet also asked to Lizzy “You really do love him, don’t you?” Lizzy answered ”I love him very much.”

 And finally .... Mr.Bingley have been married with Jane as well as Lizzy and Mr. Darcy. They lived happily in residence of Mr. Darcy at Pemberley.

Nadya, Herlina, Nurul, Risma, Adri, XI-IPA1, Difusi, SMA N 63 Jakarta.

Difusi

Difusi adalah perpindahan zat padat, cair, maupun gas dari larutan berkonsentrasi tinggi (hipertonis) ke larutan yang berkonsentrasi rendah (hipotonis) melalui membran plasma ataupun tidak, sehingga konsentrasi larutan tersebut sama (isotonis). Difusi termasuk transpor aktif dimana transpor pada membran yang tidak memerlukan energi. 

Dalam kehidupan sehari-hari, peristiwa difusi banyak dijumpai. Contohnya: Molekul teh dalam air akan selalu bergerak dari larutan yang konsentrasinya lebih tinggi ke larutan yang konsentrasinya lebih rendah sehingga zat tersebut tersebar merata.

Kecepatan difusi zat yang terlarut sangat bervariasi. Ada zat yang prosesnya lambat, ada pula beberapa jenis ion tertentu dan molekul asam amino terlarut yang bergerak lebih cepat. Zat-zat terlarut yang halus seperti H₂O, CO₂ dan O_2.

Ada beberapa faktor yang mempengaruhi kecepatan difusi, yaitu:
1. Ukuran partikel. Semakin kecil ukuran partikel, semakin cepat partikel itu akan bergerak, sehingga kecepatan difusi semakin tinggi.
2. Ketebalan membran. Semakin tebal membran, semakin lambat kecepatan difusinya.
3. Luas suatu area. Semakin besar luas suatu area, semakin cepat kecepatan difusinya.
4. Jarak. Semakin besar jarak antara 2 konsentrasi, semakin lambat kecepatan difusinya.
5. Suhu. Semakin tinggi suhu, partikel mendapatkan energi untuk bergerak dengan lebih cepat. Maka, semakin cepat pula kecepatan difusinya.

Difusi dibedakan menjadi dua, yaitu Difusi Sederhana dan Difusi Terbantu.

1). Difusi Sederhana, misalnya molekul gula akan menyebar ke seluruh volume air di gelas meskipun tanpa diaduk.

2). Difusi Terbantu (Facilitated Difussion) adalah proses difusi yang memerlukan bantuan protein pembawa (carrier protein), misalnya enzim. Pada proses difusi terbantu, molekul-molekul seperti asam amino, gula, tidak dapat melewati membran plasma. Akan tetapi, molekul tersebut melewati saluran yang dibentuk oleh protein pembawa.

Begitulah penjelasan tentang difusi dari kelompok kami. Apabila ada yang kurang, boleh ditambahkan melalui comment disini ya:D Semoga bermanfaat bagi kalian yang membacanya!<3

LOVE BIOLOGY!

-KELOMPOK PENGUIN-

Classmeeting. (Part 2)

Haiiiii ganteng! Eh kok manggilnya yang ganteng doang ya._. HAIII SEMUANYA! Gua mau nge-post tentang classmeeting (Part 2). Yang belum baca Part 1-nya, baca dulu gihh, biar nyambung ceritanya, aku sama kamu aja nyambung kan? *aishhmatee*

Tanggal 18 juni, tanggal dimana perempuan-perempuan macho di kelas gua harus tanding handball melawan kelas 11 IPS 2. Iya, gua ikut kok. Dari awal denger berita kalo kita harus lawan kakak kelas tuh rasanya deg-degan, cengo dan mules mendadak. Gua mondar-mandir buat ngilangin kepanikan gua, bahkan Risma tiba-tiba diem gajelas sambil dengerin lagu saking deg-degannya. Wkakakak. 

Kostum kita pagi itu berwarna gelap dan kita pilih warna item. Ternyata, seragam kelas 11 IPS 2 juga warna item. Gua sangat amat envy melihat mereka pake seragam sama semua. Akhirnya kita pake rompi yang warna ijo. Tau gak? Gua aja baru tau namanya tadi-_-. Kita pake itu biar gak nyaru katanya. Bunglon kali ah dibilang nyaru-_-.

Pertandingan pun segera dimulai. Sebelum dimulai, kita foto dulu biar kaya pemain-pemain bola gitu:D *norak*

Tim handball X5 yang paling depan yaa... 

Ketika lagi dikasih tau peraturan tentang bermain handball, ada satu hal yang bikin gua ngakak banget. Dengan polosnya, ada kakak kelas yang nanya ke wasit kaya gini:  "Kalo tali beha kita dicopot itu termasuk pelanggaran gak?" Wkakakak. Asli, gua gabisa nahan tawa saat dia ngomong gitu. Ya lucu aja gitu, cuma gara-gara gituan aja lu dapet kartu kuning. Wkakakak. Husss udah ah jorok-_-.

Pas kita lagi main, ada juga yang foto-foto nih. Nih foto-fotonya.................

*Puyom, Nadya dan Wiwit* | Sedang menunggu giliran untuk main...

Aldo dan Wali kelas tercinta sedang mendukung kita...

Naga Hitam juga lagi mendukung kita....

Awas ada serangan!!._.

Miss Ciledug.... | Macho kan?:p

Luqman | "Ternyata cewek-cewek X5 cantik banget ya..."

Kebetulan, posisi gua disana itu di bagian depan sama Bepe, gua udah dapet banyak banget petunjuk biar bisa mencetak goal dari Naga Hitam. Tapi gua gabisa nyetak goal. Di menit tertentu, gua berhasil memasukkan bola ke gawang lawan tapi ternyata itu bukan goal, karena gua udah ngelewatin garis pembatas untuk melempar bola. Rasanya pengen gua apus tuh garis pake keringet gua. Di babak pertama, kedudukan skor 2-0. Iya, kita 0. Gua akuin, lawan kelas gua ini emang energik dan gesit banget. Jadi, kita agak sulit untuk menyeimbangkannya *aihhh*. Babak pertama pun selesai, kita istirahat untuk minum. Tapi gua malah minta foto. Hehehe.

*Bepe dan Gua* | Bau keringet ihhhh....

Babak kedua pun dimulai, kita masuk ke lapangan dengan penuh semangat agar bisa menyusul skor yang tertinggal. Baru beberapa menit, kita kebobolan lagi. Gak tau kenapa, tiba-tiba gua ke gawang dan berkeinginan untuk menjadi kiper menggantikan Dian, padahal sebenernya gua paling males yang namanya jadi kiper. Menurut gua, tanggung jawabnya besar banget-_-. Dan ternyata, bener apa yang gua bilang, gua kebobolan. Hemmm waktu terus berjalan dan sampai pada akhirnya bunyi peluit terdengar, tanda pertandingan telah usai dengan skor 4-0. Rasanya tuh capek, kesel, tapi seneng juga soalnya bisa lari-lari. Itu sih menurut gue. Hehehe.

Gua dan temen-temen langsung minum karena bener-bener keausan banget. Dan gua denger ada yang bilang gini "Udah gapapa kalah, namanya juga pertandingan, kalian bagus kok.". Tapi gua nggak tau yang ngomong siapa, gua lagi fokus sama aer minum gua. Hahaha hayoo ngaku siapa yang bilang kaya gitu?:p. Kita juga dapet salam dari 11 IPS 2 karena kita udah bermain sportif. Cmiwww salam balik ya, kak:p

Gak terlalu diambil pusing sih kalo kita kalah soalnya kita langsung foto-foto gitu. Duhhh banci kamera banget ya-_-

Jagoan._.

*Gua dan Risma*

*Tyas*

Aldo | "Tembak nggak yaa..."

*Dian* | Itu baju siapa ya, yan?....

Gerum!

*Gua dan Jaki*

*Nadya, Tyas, dan Wiwit*


*Firda dan Letta*


Risma dan Sandi | Love-nya buat siapa, San?

Hari itu, gua dan temen-temen berasa capek banget. Tapi kita tetep semangat buat jualan risol:D. Gua yang kebetulan sangat amat laper waktu itu langsung ke kantin sama Risma. Temen-temen gua ada yang istirahat di saung, ada yang lagi bingung mau lanjut atau nggak *if you know what i mean* dan ada yang masih nonton classmeeting. Pokoknya, hari itu termasuk hari yang berkesan buat gua. Buat cewek-cewek, dapet salam nih dari cowok-cowok ganteng:* 

Naga Hitam

Classmeeting. (Part 1)

Heyhoooo! Berjumpa lagi dengan Rara yang idiot ini, kalian udah tau kan gua mau nulis apa? Iya, semacam diary gitu. Malam ini, gua mau nge-post tentang classmeeting di sekolah gua. Dan yang paling utama adalah gua bakalan ceritain kelas gua, X5 dalam mengikuti classmeeting tanggal 17 dan 18 Juni! Hemm, gua aus nih, ada yang mau beliin gua teh poci? Hehehe.

Tanggal 17 Juni, tanggal dimana futsal (cowok) kelasan gua harus tanding. Dari awal mulai classmeeting, gua dan temen-temen udah mandangin kelas-kelas lain yang lagi tanding. Gerum mandangin pertandingan demi pertandingan hanya untuk menyeleksi cowok mana yang paling ganteng. Iya, gua juga kok. Gerum itu apasih? Gerum itu singkatan dari Geng Rumpi, suatu kelompok yang berisi semua anak cewek rumpi di kelas gua. Cantik-cantik kok anaknya. *muji diri sendiri*. Balik ke pertandingan. Ternyata, selain pertandingan futsal, ada juga lomba running flag yang dilombakan pada hari itu. Perwakilan running flag dari kelas gua adalah Aldo dan Bepe. Mereka langsung siap-siap, awalnya kaget sih, mereka mengira nggak akan tanding pada hari itu. Kelas kita melawan senior kita. Tapi gua lupa mereka kelas berapa-_-. Running flag pun dimulai!!!!

Aldo pun berlari sekuat tenaga......

                     

Bepe telah mengambil benderanya dan lanjut berlari.....

 Bepe terus berlari.........

JEEDARRRR! Bepe pun tabrakan dengan lawannya...

Hasilnya..... kita kalah. Kita lebih lambat 4 detik dari mereka. Tak apa, ini hanyalah sebuah pertandingan. Kalah menang sudah biasa:D *lagi bijak*

Selanjutnya, pertandingan yang udah kita tunggu-tunggu adalah futsal X5. Pertandingan pertama futsal X5 adalah melawan X3. Menurut gue, futsal X3 emang bagus, tapi sebagus apapun itu, karena gua warga X5 yang cinta pada tanah air, X5 juga nggak kalah bagus. Saat mereka mau tanding, gua dan temen-temen udah berdoa supaya X5 lolos ke babak selanjutnya. Semua pemain dan pendukung pun turun ke lapangan hijau. Gua memberi semangat ke semua pemain X5 yang akan tanding. Dan mereka membalas dengan senyuman penuh harapan. *muntah*

Tim Futsal X5 yang paling depan ya... Ganteng-ganteng kan?

 Ini dia pendukungnya, Miss-Miss Universe sebelum Masehi! *prok-prok*

Pertandingan pun dimulai, gua cuma beberapa dapet gambar yang menunjukkan skill pemain dari tim futsal X5. Gua share kok, tapi dikit aja ya? Gua takut banyak yang naksir:(

*Aldi*

*Adri* | Duhh Nita kalo liat gimana ya.....

*Bedeng*

*Maul*

*Andre dan Daniel*

*Luqman dan Andre*

Skor sementara masih 2-1 waktu itu. Kebetulan, kita yang baru nyetak 1 gol-_-. Gerum terus tereak-tereak nyemangatin mereka dengan menyebut Bismillah. Bukan deng, bukan itu. Maksudnya tuh tereak "Naga Hitam! Naga Hitam! Naga Hitam! Ayoo semangat!". Iya, Naga Hitam itu sebutan buat kelompok anak cowok. Jadi, di kelas gue itu ada Gerum dan Naga Hitam. Nice bukan? Haha.

Menit demi menit telah dilewati mereka. Mereka terus berjuang buat melawan penjajah. Eh, maksudnya lawannya. Dan tepat di menit tertentu, tim kita mendapat hadiah penalti. Dan Aldi-lah yang mendapat kesempatan untuk mengeksekusi penalti tersebut. Bung Rara bahasanya kayak presenter bola ya? Hahaha.

Dan ternyata.... Mungkin emang bukan rezeki-nya X5 kali ya... Sebuah hadiah penalti tidak mampu mengubah skor pertandingan saat itu. Skor 2-1 terus bertahan sampai bunyi peluit selesai. Kita kalah. Sekali lagi, ini hanyalah sebuah pertandingan, kalah menang sudah biasa, yang terpenting adalah bagaimana kita melakukannya dengan maksimal dan sungguh-sungguh, itulah yang menjadi kepuasan sendiri bagi kita. Sumpah gua gatau kenapa bisa ngomong sebijak ini, padahal malam ini kondisi hati gua lagi ga banget._. *curhat*

Kita semua langsung kembali ke basecamp kita *asikkk*, semuanya capek, suara gua pun udah detik-detik mau ilang gara-gara kebanyakan tereak, tapi demi X5, apasih yang enggak? *gombal*

Mereka lagi kecapean....

Gua sendiri sama sekali nggak kecewa futsal X5 kalah karena menurut gua yang paling penting adalah usaha dan kebersamaannya. Tapi tetep yang namanya X5, disaat lagi capek, kesel, galau, foto-foto tetep harus jalan. Nih foto-fotonya.....

*Luqman, Gua, Zaky, Risma dan Firda*

 *Luqman dan Aldo* | Gua rasa mereka abis kepentok-_-

 *Zaky* | "Aku cantik gak?"

 *Daniel dan Gua*

 3 cowok badai: Luqman, Andre dan Rangga

 *Luqman dan Selvi*

 *Nurul, Bepe dan Tyas*

 *Zaky dan Nadya.... Pratiwi*

 Gerum... tapi ada Lemon nyempil-_-

Yappp, kaya gitu cerita classmeeting di hari pertama. Niatnya, gua mau gabungin antara classmeeting di hari pertama dan kedua, cuma kayaknya bakal panjang banget. Jadi, untuk classmeeting di hari kedua bakal gua post besok kok;) Iya, kalian jangan sedih gitu dong, gua kan orangnya selalu menepati janji *nyindir*. Pokoknya, biarpun X5 kalah di classmeeting tapi X5 selalu menang kok di hati gua;) Yang terakhir, dapet salam nih dari cewek cantik, ada dibawah teks ini ya:* Babay!

*Risma dan Rara Cruise*